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Guides.
Practical how-tos for your first venture.

Guides
Before You Build: How to Test an Idea
Most ideas fail not because they were bad, but because no one checked they were needed. Here is a simple way to test an idea before spending time or money on it, and how one Chennai company began.
Sanjeevi Vaishnavi3 min read

Guides
Understanding Entrepreneurship: Beyond the Common Misconceptions
The familiar image of a founder pitching to investors is only a narrow slice of what entrepreneurship is. Four common assumptions, and what actually happens instead.
Sanjeevi Vaishnavi2 min read
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